https://issy.design ISSY Design Studio Mon, 17 Nov 2025 20:54:45 +0000 https://issy.design en https://issy.design/Home Sat, 09 Oct 2021 21:03:29 +0000 ISSY Design Studio https://issy.design/Home ISABELLE S. CHOI Isabelle is a Canadian editorial &amp; brand art director who has worked in visual storytelling through print and digital design for over 10 years. Notably, she had led the creative revitalization of a luxury jewellery company in Toronto and all in-house campaigns. Isabelle is driven in concept and design execution, with great pride in high aesthetic standards. Over the years, she’s lived across a rich mosaic of cities—from the cultural depths of Seoul to the vibrant west coasts of Vancouver and San Francisco. Following an explorative wine interlude in Napa Valley, she’s circled back to her typography roots to advance her practice in type design in Paris. She is currently based in Toronto, Canada. Right: Crush time with our harvest team at Relic Wine Cellars in Napa! Film + editing: Isabelle S. Choi Scroll below for selected works&nbsp;(please allow a moment for loading) For collaborations, contact isabellechoi@live.com © 2026 Isabelle S. Choi. All Rights Reserved. https://issy.design/Humbertown-Jewellers Thu, 04 May 2023 19:53:05 +0000 ISSY Design Studio https://issy.design/Humbertown-Jewellers <img width="858" height="717" width_o="858" height_o="717" data-src="https://freight.cargo.site/t/original/i/4dc79285188f48de7b1918b7006feca376e3caf934217ce5541fdb2a689b8a0a/Screen-Shot-2023-05-04-at-2.09.09-PM.png" data-mid="177698491" border="0" data-scale="69" src="https://freight.cargo.site/w/858/i/4dc79285188f48de7b1918b7006feca376e3caf934217ce5541fdb2a689b8a0a/Screen-Shot-2023-05-04-at-2.09.09-PM.png" /> No. 1 HUMBERTOWNJEWELLERS Led the creative direction and elevated the visual brand presence of Toronto-based high jewellery brand Humbertown Jewellers as the Art Director. Worked with the marketing team to design, execute and oversee cross-platform campaigns from concept to final delivery. Lunar New Year 2023 Campaign https://issy.design/Humbertown-LNY Thu, 04 May 2023 22:59:26 +0000 ISSY Design Studio https://issy.design/Humbertown-LNY <img width="1366" height="1450" width_o="1366" height_o="1450" data-src="https://freight.cargo.site/t/original/i/2d4e4f1c5e9d75e8d191a560b9bbfded3d1f4439eff21a1b7474dbf8432ded82/Screen-Shot-2023-05-04-at-3.44.38-PM.png" data-mid="177717378" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/2d4e4f1c5e9d75e8d191a560b9bbfded3d1f4439eff21a1b7474dbf8432ded82/Screen-Shot-2023-05-04-at-3.44.38-PM.png" /> HUMBERTOWNJEWELLERS Lunar New Year 2023 Campaign Art Direction: Isabelle S. Choi Photo: Rachael Reid Model: Victoria Chung, Sutherland Models HMUA: Liz YuStyling: Christina YanVideo: Dean Barnett https://issy.design/Humbertown-Off-Figure Thu, 04 May 2023 23:15:55 +0000 ISSY Design Studio https://issy.design/Humbertown-Off-Figure HUMBERTOWNJEWELLERS slide: Winter 2022 Campaign scroll (below): Summer 2022 CampaignArt Direction: Isabelle S. Choi Photo: My Yen TrungStyling: Christina Yan <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ba91de36e899145df1b837ea8e4bba78826f23fc9b2462bbe5b11a4934f828e4/HT_062822_K_Final_1080x1350_72dpi.jpg" data-mid="177722412" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/ba91de36e899145df1b837ea8e4bba78826f23fc9b2462bbe5b11a4934f828e4/HT_062822_K_Final_1080x1350_72dpi.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/224be52ca74c9ca5a854083d2536046edbd06d5691fe2cc66511955f0e6a45fc/HT_062822_C_Final_1080x1350_72dpi.jpg" data-mid="177722416" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/224be52ca74c9ca5a854083d2536046edbd06d5691fe2cc66511955f0e6a45fc/HT_062822_C_Final_1080x1350_72dpi.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5125cd162479b31e8db52a519fca44ed5a747f45a9a526deddcdfbb6ccd3ebf4/HT_062822_G_Final_1080x1350_72dpi.jpg" data-mid="177722415" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/5125cd162479b31e8db52a519fca44ed5a747f45a9a526deddcdfbb6ccd3ebf4/HT_062822_G_Final_1080x1350_72dpi.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc1fa0e04cfba369b7edc416d151a99eae96b02f9191a2ba91526a93a701d6c2/HT_062822_H_Final_1080x1350_72dpi_2.jpg" data-mid="177722413" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/fc1fa0e04cfba369b7edc416d151a99eae96b02f9191a2ba91526a93a701d6c2/HT_062822_H_Final_1080x1350_72dpi_2.jpg" /> https://issy.design/Humbertown-Fall Thu, 04 May 2023 23:52:30 +0000 ISSY Design Studio https://issy.design/Humbertown-Fall HUMBERTOWNJEWELLERS Fall 2022 Campaign Art Direction &amp; Off-figure Styling: Isabelle S. Choi Photo: Rachael ReidModel: Lana Ogilvie, Anita Norris ModelsHMUA: Sydney Desnoyers <img width="696" height="936" width_o="696" height_o="936" data-src="https://freight.cargo.site/t/original/i/7263f9f0fd7fbc61d6151115fd37a6e14f3b1481d83bca74a7b71081a9d0e8dd/Screen-Shot-2024-01-05-at-2.35.18-PM.png" data-mid="200874173" border="0" data-scale="77" src="https://freight.cargo.site/w/696/i/7263f9f0fd7fbc61d6151115fd37a6e14f3b1481d83bca74a7b71081a9d0e8dd/Screen-Shot-2024-01-05-at-2.35.18-PM.png" /><img width="1056" height="1404" width_o="1056" height_o="1404" data-src="https://freight.cargo.site/t/original/i/f7bd868dfccf861b1553e30ff0e42e9c3559e563e852543d1cc95da7d89e2653/Screen-Shot-2024-01-05-at-2.35.51-PM.png" data-mid="200874174" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/f7bd868dfccf861b1553e30ff0e42e9c3559e563e852543d1cc95da7d89e2653/Screen-Shot-2024-01-05-at-2.35.51-PM.png" /><img width="1012" height="1408" width_o="1012" height_o="1408" data-src="https://freight.cargo.site/t/original/i/7e2c7ec3410352a89fb1300964c0530b06fc32e71099254002dc0cddcfbb7c34/Screen-Shot-2024-01-05-at-2.36.27-PM.png" data-mid="200874175" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/7e2c7ec3410352a89fb1300964c0530b06fc32e71099254002dc0cddcfbb7c34/Screen-Shot-2024-01-05-at-2.36.27-PM.png" /> https://issy.design/Hush Mon, 17 Nov 2025 20:54:45 +0000 ISSY Design Studio https://issy.design/Hush <img width="1179" height="1450" width_o="1179" height_o="1450" data-src="https://freight.cargo.site/t/original/i/e4d31fd80095d2f3fe0708aa938ec66b90f895ea244d864970c0210caa2fe973/IMG_1302_CROPPED.png" data-mid="240757605" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/e4d31fd80095d2f3fe0708aa938ec66b90f895ea244d864970c0210caa2fe973/IMG_1302_CROPPED.png" /> No. 2 HUSHSleep Country Ongoing partnership with&nbsp;Hush as part of the core styling team, supporting on-set productions for ecomm and seasonal campaigns, ensuring the client’s vision is brought to life with precision and care. Images: 2025 brand refresh launch + seasonal https://issy.design/Hush-x-Saje Thu, 03 Apr 2025 05:06:41 +0000 ISSY Design Studio https://issy.design/Hush-x-Saje <img width="2610" height="820" width_o="2610" height_o="820" data-src="https://freight.cargo.site/t/original/i/d8460a8af38f884d9c5c045b1a37b4d8d6933e7ef26172498f1f74e8b901ea04/Screenshot-2024-12-20-at-12.57.43PM.png" data-mid="229188959" border="0" src="https://freight.cargo.site/w/1000/i/d8460a8af38f884d9c5c045b1a37b4d8d6933e7ef26172498f1f74e8b901ea04/Screenshot-2024-12-20-at-12.57.43PM.png" /> <img width="2620" height="948" width_o="2620" height_o="948" data-src="https://freight.cargo.site/t/original/i/c468a0979bd0bb41e7fcf9890c531564b7db99ab67be2c5a0d8cec3f7a9b873f/Screenshot-2024-12-20-at-12.53.11PM_edited.png" data-mid="229189518" border="0" src="https://freight.cargo.site/w/1000/i/c468a0979bd0bb41e7fcf9890c531564b7db99ab67be2c5a0d8cec3f7a9b873f/Screenshot-2024-12-20-at-12.53.11PM_edited.png" /> <img width="400" height="178" width_o="400" height_o="178" data-src="https://freight.cargo.site/t/original/i/497e475bc413e62bd9c40250db11885a7bd55166a8e8b24d40ee89ab21e36b43/Screenshot-2025-04-03-at-2.51.44AM.png" data-mid="229189235" border="0" src="https://freight.cargo.site/w/400/i/497e475bc413e62bd9c40250db11885a7bd55166a8e8b24d40ee89ab21e36b43/Screenshot-2025-04-03-at-2.51.44AM.png" /> HUSHHush x Saje Product and set styling for Hush’s curated collection with Saje for the 2024 holiday gifting campaign, blending premium home and bedding with aromatherapy to highlight the synergy between comfort and wellness. https://issy.design/QUINCE Fri, 09 Aug 2024 20:39:41 +0000 ISSY Design Studio https://issy.design/QUINCE <img width="2014" height="966" width_o="2014" height_o="966" data-src="https://freight.cargo.site/t/original/i/415031f4fe37e17b37ad115028fb77283d46c15e269f0b17398f205973ebcd2d/Screenshot-2024-08-09-at-4.54.40PM.png" data-mid="216111354" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/415031f4fe37e17b37ad115028fb77283d46c15e269f0b17398f205973ebcd2d/Screenshot-2024-08-09-at-4.54.40PM.png" /><img width="2016" height="1142" width_o="2016" height_o="1142" data-src="https://freight.cargo.site/t/original/i/3337cf93e56656fd8f8bc037e2fa96beb04b696e2f7f8b6055e3853975c181c7/Screenshot-2024-08-09-at-4.54.12PM.png" data-mid="216111356" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/3337cf93e56656fd8f8bc037e2fa96beb04b696e2f7f8b6055e3853975c181c7/Screenshot-2024-08-09-at-4.54.12PM.png" /> No. 3 QUINCETypeface Design Quince is a French typeface revival inspired by the fables and literature of the mid-to-late 19th century, set in Elzevir. Drawing influence from French printer Louis Perrin’s (1799–1865) work for style and elegance, it offers a sensory dance of hard and soft, sharp and sweet, bold and smooth—reveling in the harmonies of life. Type design &amp; development, design systems, display &amp; text typefaces https://issy.design/FLARE Sat, 09 Oct 2021 21:03:29 +0000 ISSY Design Studio https://issy.design/FLARE <img width="1125" height="1109" width_o="1125" height_o="1109" data-src="https://freight.cargo.site/t/original/i/62a56517c757bbe78f6236c256788afacadc5e103c818c1855851211e83623ac/IMG_8111.jpg" data-mid="121225555" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/62a56517c757bbe78f6236c256788afacadc5e103c818c1855851211e83623ac/IMG_8111.jpg" /> No. 4 FLAREMagazine Designed editorial stories and feature packages as the Associate Art Director of FLARE—one of Canada’s leading consumer magazine for fashion, entertainment, beauty and culture.slide: covers of select issues https://issy.design/Cosmetics Sun, 10 Oct 2021 22:23:07 +0000 ISSY Design Studio https://issy.design/Cosmetics <img width="1814" height="1296" width_o="1814" height_o="1296" data-src="https://freight.cargo.site/t/original/i/b4d0c7b0d6c3dbfde8239288446289d2a54ff9daeead2005d93759a27f5376a9/FlatLay.png" data-mid="121230897" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/b4d0c7b0d6c3dbfde8239288446289d2a54ff9daeead2005d93759a27f5376a9/FlatLay.png" /> No. 5 COSMETICSMagazine Design lead as the Associate Art Director for Cosmetics—a quarterly trade publication for professionals in the beauty industry.