Isabelle is a Canadian editorial & brand art director who has worked in visual storytelling through print and digital design for over 10 years. Notably, she had led the creative revitalization of a luxury jewellery company in Toronto and all in-house campaigns. Isabelle is driven in concept and design execution, with great pride in high aesthetic standards.

Over the years, she’s lived across a rich mosaic of cities—from the cultural depths of Seoul to the vibrant west coasts of Vancouver and San Francisco. Following an explorative wine interlude in Napa Valley, she’s circled back to her design foundation with all things type design in Paris, while developing her first typeface: Quince.  

Right: Crush time with our harvest team at Relic Wine Cellars in Napa!
Film + editing: Isabelle S. Choi

---

No. 1

QUINCE

Typeface Design

Quince is a French typeface revival inspired by the fables and literature of the mid-to-late 19th century, set in Elzevir. Drawing influence from French printer Louis Perrin’s (1799–1865) work for style and elegance, it offers a sensory dance of hard and soft, sharp and sweet, bold and smooth—reveling in the harmonies of life.

Product and set styling for Hush’s curated collection with Saje for the 2024 holiday gifting campaign, blending premium home and bedding with aromatherapy to highlight the synergy between comfort and wellness.

No. 3

HUMBERTOWN
JEWELLERS

Led the creative direction and elevated the visual brand presence of Toronto-based high jewellery brand Humbertown Jewellers as the Art Director. Worked with the marketing team to design, execute and oversee cross-platform campaigns from concept to final delivery.

Lunar New Year 2023 Campaign

HUMBERTOWN
JEWELLERS