Isabelle is a Canadian editorial & brand art director who has worked in visual storytelling through print and digital design for over 10 years. Notably, she had led the creative revitalization of a luxury jewellery company in Toronto and all in-house campaigns. Isabelle is driven in concept and design execution, with great pride in high aesthetic standards.

Over the years, she’s lived across a rich mosaic of cities—from the cultural depths of Seoul to the vibrant west coasts of Vancouver and San Francisco. Following an explorative wine interlude in Napa Valley, she’s circled back to her typography roots to advance her practice in type design in Paris. She is currently based in Toronto, Canada.

Right: Crush time with our harvest team at Relic Wine Cellars in Napa!
Film + editing: Isabelle S. Choi

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No. 1

HUMBERTOWN
JEWELLERS

Led the creative direction and elevated the visual brand presence of Toronto-based high jewellery brand Humbertown Jewellers as the Art Director. Worked with the marketing team to design, execute and oversee cross-platform campaigns from concept to final delivery.

Lunar New Year 2023 Campaign

HUMBERTOWN
JEWELLERS

HUMBERTOWN
JEWELLERS

Ongoing partnership with Hush as part of the core styling team, supporting on-set productions for ecomm and seasonal campaigns, ensuring the client’s vision is brought to life with precision and care.